Product Idea: Create a technical school for individuals
going into the automotive industry as tire technicians.
Revenue Drivers
Products:
Tuition – This is a non-tangible product that will be
purchased by the students entering the program. Each program will have a fee
attached to it.
Program 1: Passenger & Light Truck Technician
Program 2: Commercial Truck Tire Technician
Program 3: Commercial Road Service Technician
Program 4: Commercial Fleet Service Technician
Program 5: Off The Road (OTR) Technician
Tools – Small hand tools can be purchased by the
students at a discounted rate through the programs “Tool Shop”. The items
include valve core tools, air gauges, tread depth gauges, and various other hand
tools technicians will need to work in this field.
Uniforms – Uniforms will also be available for purchase
through the “Tool Shop”. The idea behind the uniform is to have each student
see themselves as professionals while going through this program so they will
have a professional outlook on the career path they have started.
Textbooks- There will be textbooks available for purchase
at the “Tool Shop” as well. Each program will have it’s own set of training
books.
Services:
Education/Instructors – They will provide the
students with the necessary information required to complete the program and
gain the skills needed to become employable in the automotive industry.
Instructors will also help students with job placement following their
completion
Hi Jason,
ReplyDeleteI really like this idea! I love that it offers a strong alternative to the typical "go to college" route. I think that more schools should offer technical degrees like these and that jobs like these should be encouraged. The market still has a need for these positions and with more students going to college and less trying for these jobs, there could be a shortage one day in the future. Great work on this assignment!
~Your TA~