Amazon Whisper

·      Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

Current Revenue Drivers:

Products:
Tuition – This is a non-tangible product that will be purchased by the students entering the program. Each program will have a fee attached to it.

Program 1: Passenger & Light Truck Technician
Program 2: Commercial Truck Tire Technician
Program 3: Commercial Road Service Technician
Program 4: Commercial Fleet Service Technician
Program 5: Off The Road (OTR) Technician
Tools – Small hand tools can be purchased by the students at a discounted rate through the programs “Tool Shop”. The items include valve core tools, air gauges, tread depth gauges, and various other hand tools technicians will need to work in this field.

Uniforms – Uniforms will also be available for purchase through the “Tool Shop”. The idea behind the uniform is to have each student see themselves as professionals while going through this program so they will have a professional outlook on the career path they have started.

Textbooks- There will be textbooks available for purchase at the “Tool Shop” as well. Each program will have it’s own set of training books.





Services:

Education/Instructors – They will provide the students with the necessary information required to complete the program and gain the skills needed to become employable in the automotive industry. Instructors will also help students with job placement following their completion

·      Describe what kind of product offering you believe should be next. What's the next thing your customers want?

The next service someone going into the tire industry may want is education on tire sales or even management. Again, the purpose of this program is to have qualified help. So adding additional course that are geared towards selling tires or managing a tire store could also be valuable.

·      Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

Offering different types of programs at different levels allows my concept to change and broadens the different types of people I can attract to it.  This will allow students who have completed the tire technician side of the program to come back and continue their education. This can create customer loyalty.

·      Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

There are no services available like mine. I couldn't find any DVDs or information for tire training on Amazon.

·      What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

There are no services available like mine.

·      Describe what design/usability changes you'd make to the product. 

There are no changes to be made because my service does not exist.

·      Describe why you think this product would make a good addition to your current product/service offering.

Because my service would be unique there are no additions to make at this point.