Customer Avatar
My prototypical customer would come from a blue color
upbringing. They would have a strong work ethic developed from that and just
need some direction with their career. Their hobbies would include anything
hands on and outdoors such as hunting and fishing. They would drive a five to
10 year old truck. This truck would be domestic and black, blue or white. They
watch outdoor channels, any sporting event that is on, and try their best to
keep their wives away from the DIY network. The customer will have children, as
family is important to them. The customer doesn’t read books, but does
subscribe to various outdoor magazines. My prototypical customer is between 18
years old and 30 years old and is a registered republican.
I have some things in common with the customer avatar. I do
enjoy the outdoors, drive a truck, and enjoy watching sports. I think when
interacting with potential customers I can relate to a lot of the same things
they enjoy. This would allow me to reach them on a personal level and not just
business. Where I do differ from my customer is my enjoyment for reading books.
I specifically read books regarding business, finance, or sales for personal
growth as well as enjoyment.
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