Idea Napkin No 2

Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

Response: I've been working in the automotive industry for a little more than nine years. I've worked in primarily the commercial side of the business which services trucking companies, construction companies, waste companies, and really anything with a tire on it. One of the hardest things we run across is finding talented help, specifically at entry level jobs such as tire technicians. My aspirations for this idea would is two fold. First i think it creates an opportunity for someone to go through a vocational type program and come out with a career. The second thing it creates is a pool of trained employees that can be hired by tire stores in the area. I think role this will play in my life will differ from what I thought before. Job placement would still be important to me. However, if the idea was successful I would see myself perhaps selling the idea in different parts of the state/country and become less hands on. This would allow me to market the idea more broadly and reach a larger pool of people.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

Response: This idea is more about creating a customer need than it is solving one. The service would provide customers an education within the automotive field, specifically tires. It also offers different levels of training so they can see there's upward mobility available. I think this can help with employee retention within the industry as well. When people view it as a career and not as a job they tend to be more invested personally and professionally. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

Response: This being offered to anyone who is interested. The program targets people who do not want to attend a traditional four year school. Individuals that are hands on are great for the idea as well. 

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Response: They will pay me money for the service for the same reason I pay UF. It's for the education so a better future can be created for me. It gives them a career path versus a job.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

Response: I'm set apart from anyone else because this is more than a few hours of videos teaching someone about changing tires. It is hands on and allows you to complete the program and go right to work with little training needed.

I believe since I already work within the tire industry the elements of my idea do all fit. It creates a need that individuals and the industry has. The only aspect i'm not sure of right now if exactly how it would play a role in my daily life. After all, this is just an idea scribbled down on a napkin. However, with some other inputs (ideas) from others it could be viable.

Part 2:

The feedback I received was seemed fairly positive. One individual was not clear that this idea was geared towards tires and not automotive mechanic and anther wanted to know how I got to this idea. I tried to be more specific about the program and how it related to tire technician versus and automotive one. To answer the question of how this idea came about, I gave some background on the industry I currently work in.