Venture Concept
Opportunity:
For my venture an individual that would have a need for my
idea would be someone who does not want to attend a typical four year college.
They would however want to create a career path through a vocational school. My
potential customers also enjoy working with their hands on automotive,
commercial and off road tires. My need has been created and does not fall under
an unmet need necessarily. The unmet need it does fill is for tire companies
who have difficulty hiring qualified employees for these positions. One change
causing this need is the lack of help avail able in the tire industry which I
work in. It seems that employees don’t see forward growth and opportunity
within the industry. My venture allows them to continue to progress and learn
more over time through different programs. Currently my potential customers are
doing on the job training. This process is very difficult as it puts more
demand on current employees and management to train employees. Typically you
are already running short handed and do not have the resources to train like we
have in the past. I see short term loyalty with our process now. One of two
things will usually happen. The first is the employee is not given a fair shot
to be successful and gets frustrated causing them to quit. The second is
management becoming frustrated with their progress and terminating them. I see
this opportunity as a big one since I work within the industry currently. From
my perspective in order to continue servicing customers our industry is going
to have to innovate when it comes to hiring tire technicians. The window of
opportunity will be open until the next individual sees it. I think it’s
something that could be thought up any day.
Innovation:
My innovation is for a vocational school that prepares
students for different types of tire technician jobs. The first class is for
automotive tire technician. The second class is for commercial truck tire
technician, and the third is for off the road tire technicians. Each class will last three months so students
can get into the workforce quickly. As students complete a section they will be
given the opportunity to work with a career coach in order to help them find
employment. I will make money from the students for the cost of the classes,
small hand tools that are needed, books, and uniform costs. The classes would
range from $300-$900 dollars. The price per class increases as more tools are
supplied by the school for students to train with. Other cost for small hand
tools will range from $10.00 - $15.00. The uniform cost will be $50 for each
class taken.
Venture Concept:
The opportunity I identified was lack of trained tire
technicians. Having a vocational school gives an individual a career path
without going through a typical four year college. It also helps employers find
qualified help and reduces the inconvenience of training new employees with no
experience. The customers will buy my innovation because it gives them an
opportunity to educate themselves for a certain field an gain the needed
training to perform job tasks. For years people have gone to school to be
electricians, plumbers, automotive mechanics, and to learn various other types
of trades. This is just one more opportunity for them. Since my service would
be new there would be no need to switch them to my service. Competitors could
come from various places because the idea, once started, is not hard to copy.
The venture would have ten employees. Various jobs would be trainers, owners,
administrators, and career coaches. My most important
resource is identifying the need for this program. As I have explained in the
past this is a two fold scenario. First, it creates a career path and
opportunity for an individual to earn a living. Second, it gives the tire
industry well trained and qualified technicians. Identifying this need is
something I have come up with working in the tire industry so there’s not a
large amount of people that will see this right away. This gives me the
advantage to start the program and work out any unforeseen issues before other
identify it. My next idea for the venture would be an opportunity for
students to come back and train as sales people, service managers, and other
jobs related to the tire industry. Once the students gain the needed experience
and are ready for the next step they could come back and continue their
professional growth. Over the next ten to five years I would still be involved
as the entrepreneur. I would want to continue to build on what I started. If
successful I would like to expand my coverage area to offer the service to more
individuals.
Jason,
ReplyDeleteThis seems to be a great venture concept. I see where you are coming from when you mention all the other trades and how they have schools and certificates. I am a little concerned though, if and when you do start up your concept, other trade programs may offer your idea as part of their current curriculum. Thus minimizing your potential for success.
Jason, You have done a great job on this venture concept assignment. I think there is a great opportunity here for you. I have a friend that would be very interested in this idea of vocational school for auto motives. Keep up the good work and great job!
ReplyDeleteHi Jason,
ReplyDeleteIt was a pleasure to read about your venture. It seems like you have identified a legitimate opportunity. Not being able to hire employees in the long term must be a frustrating issue. It was also very interesting to read about vocational school rather than the usual product-based venture. Vocational schools can be very successful if they are well-run.
Hi Jason,
ReplyDeleteAs the cost of tuition and attendance increases at a seemingly exponential rate, more people are looking towards vocational schools to work their way into the professional sphere. Your venture concept was very detailed and I enjoyed reading about how your idea developed into this final concept. Often when I go to mechanic's shops and tire shops, the mechanics have little experience (I try to avoid these shops of course). Some people do not want to go the traditional 4 year route and only need specialization in a certain area. I think vocational schools need to be a more prominent for graduating high school students, and your school would definitely target that market. Good job.